According to the food market research firm Packaged Facts, Greek yogurt commands a whopping 50 percent share of the yogurt market in the U.S.
Consumers-- won over by its thick, creamy texture-- are looking for new ways to enjoy it, and producers are responding with a string of new products that try to take the yogurt trend to the next level.
Brands like Chobani, Muller, and Yoplait have expanded individual yogurt cup offerings by adding new toppings that are premixed or come with a container that you can mix yourself.
And brands like Evolution Fresh, a subsidiary of Starbucks Corporation known for its fruit juices and smoothies, as well as the fast food chicken chain Chick fil A, have new products they hope will appeal to yogurt-loving customers.
I tried out each brand and several flavors to get an idea of what these new products are really about.
Read the rest of the story at Foxnews.com